Worthy of the Name is an incorporated legal practice founded by Wayne Covell, a leading intellectual property lawyer, trade marks attorney, author, film commissioner and executive producer based in Sydney, Australia. For more than two decades he's advised athletes, artists, bands, broadcasters, producers, television stations, Hollywood studios, sports and government organisations on how to protect and profit from their intellectual property.
With degrees in arts and law from the University of Sydney, Wayne was first admitted as a lawyer in the New South Wales Supreme Court in 1986. He's practised intellectual property law with a leading Australian patent & trade marks attorney firm, the world's largest law firm and at the bar. In 1991 Wayne was appointed the foundation lecturer in post graduate Trade Marks Law at the University of Technology Sydney (UTS) where he also taught Remedies and Evidence. In 1993 he was appointed Sub Dean of the UTS Law School and in 2000 he was registered as a trade marks attorney throughout Australia.
Wayne has negotiated many successful and ground breaking film, television, music, licensing and merchandising deals for well-known athletes, artists, bands and entertainment franchises. As a film commissioner, Wayne spent 3 years at the Fiji Audio Visual Commission where he successfully negotiated with major Hollywood studios and producers to shoot their feature films, documentaries and television series in Fiji. He's also represented clients at leading entertainment and intellectual property conventions such as INTA, The Cannes Film Festival, MipCOM, MipTV, The American Film Market, Locations Expo, International Licensing Expo, Irish Film Festival, Mumbai Film Festival, NATPE and the Sundance Film Festival.
Wayne co-authors Principles of Remedies, now in its 4th edition for LexisNexis. He's also written for The Trademark Reporter®, the World Intellectual Property Report and IP Asia.
In the news
Memberships
- International Trademark Association (INTA)
- Intellectual Property Committee, Business Law Section, Law Council of Australia
- New South Wales Bar Association
- Law Society of New South Wales
Books
- Principles of Remedies, LexisNexis Butterworths, 4th edition July 2008.
- Principles of Remedies, LexisNexis Butterworths, 3rd edition September 2005.
- Principles of Remedies, LexisNexis Butterworths, 2nd edition July 2003.
- Principles of Remedies, LexisNexis Butterworths, 1st edition October 1995.
- Intellectual Property in Australia, Patents, Designs & Trade Marks Law, loose leaf service published by LexisNexis Butterworths (1987-1996).
Articles
- Is the Rugby League a Trade Mark?, deFamed, 1996, Vol 3 No 1.
- Moove: The Experiment That Went Wrong, The Trademark Reporter® (US) 82 TMR 341, May-June 1992.
- Design Infringement Case Could Have Pre-Litigation Strategy Implications, Australian Construction Law News, 1991, Issue 12.
- High Court refuses to remove Moo, IP Asia, 14 February 1991.
- Moo v Moove - deceptive mark allowed to remain on the register, IP Asia, No 4, 19 April 1990.
- Equity Access Pty Ltd v Westpac Banking Corporation, monopoly in a name; the distinction between descriptive words and fancy names, IP Asia, 8 February 1990.
- Design registration case could have pre-litigation strategy implications, World Intellectual Property Report, December 1989.
- Pre-litigation contracts may offend public policy, IP Asia, November 1989.
- Use of Crocodile Dundee - likeness in advertising was passing off, World Intellectual Property Report, September 1989.
- Copyright and Integrated Circuits Legislation Passed, IP Asia, July 1989.
- Copyright Amendment Act is passed by parliament, World Intellectual Property Report, July 1989.
- Moo Removed - NSW Dairy Corporation v Murray-Goulburn Co-operative, IP Asia, 25 May 1989.
- Fundamental Issues: What is a trademark? What is the real policy and intent of the Trade Marks Act - Riv-o-land Marble v Settef, IP Asia, 21 April 1989.
- Section 52: Can you afford to ignore it, Law Society Journal, 1987, Vol 25 No 9, October 1987.
- The New Right and the Constitution, Reform, January 1987.
- Land Inquiry Certificates and Vendor Disclosure, Law Society Journal, p 76, Vol 24 No 11, December 1986.
Journal and reports
- Contributing Editor, Federal Court Reporter 1987-1991.
- Contributing Editor, Gazette of Law & Journalism, 1988.
- Head note contributor, 1989-1994, Intellectual Property Reports, Butterworths.