You don’t think twice when it comes to securing title deeds to real
property. But what about the title deeds to your intellectual property?
Trade marks often become a company’s most valuable asset. It’s a simple sign that sums your business up. A registered trade mark is like owning the title deeds to that sign. It’s something that can be sold, licensed or mortgaged.
Yet surprisingly, year-upon-year so many people settle for a mere business name or domain name in the mistaken belief that their brand is fully protected. It’s a common problem with such a simple solution: apply to register these names as trade marks.