Trade marks – the title deeds to your business™

You don’t think twice when it comes to securing title deeds to real property. But what about the title deeds to your intellectual property?
Trade marks often become a company’s most valuable asset. It’s a simple sign that sums your business up. A registered trade mark is like owning the title deeds to that sign. It’s something that can be sold, licensed or mortgaged.

Yet surprisingly, year-upon-year so many people settle for a mere business name or domain name in the mistaken belief that their brand is fully protected. It’s a common problem with such a simple solution: apply to register these names as trade marks.


Tips for protecting the title deeds to your business

  • place a $ value on your company’s brands
  • know your company’s spend on brand protection
  • apply for trade mark registrations for all your company’s brands
  • keep an easy-to-follow portfolio of applications, registrations and licences
  • watch competitors and their brands and how they use your brand
  • integrate brand awareness into your company’s philisophy
  • always indicate trade mark registrations by using ®
  • consult a trade mark specialist when in doubt
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